Thursday, 12 January 2012
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Social Media Marketers: Ways to Prepare for the Innovative Facebook Changes.
Facebook has been making subtle changes for a little bit now, but after the current F8 conference in San francisco bay area, Mark Zuckerburg announced that this whole look of Facebook will soon be changing while using the release of "Timeline. " But how will this affect online marketers? Here are some things online marketers should become aware of before the arrival in the new Facebook.
1. "Likes" will be a thing of the previous. With the new Twitter, anyone can "[verb] a [noun]. " In some other words, they'll be able to do above "like" a company. Companies will be able to get creative and make up their own verbs after that encourage their fans to use them. This will help brands stand right out of the crowd and it will likewise make interacting with the page more interesting. Example: For a clothing store's page, instead of fans "liking" something they would like to buy, why not choose the terms "want" or "need" consequently fans can express their desire for the newest trends that this store carries.
2. Get ready to take "Cover. " One noticeable change with the fact that new Facebook Timeline look is the 849x312 pixel image which will span the top of the profile. This image is going to be known as the "Cover" therefore provides an excellent opportunity for brands to highlight a new product or current advancement. It's the first thing users will notice with entering the page so make sure to use the space wisely.
3. Your page "likes" will no longer show up in the news feed. Prior to Youtube Timeline, when our friends "liked" a company page, the activity was posted within our news feed. This was a valuable way to spread the word about your business page on Facebook. However with the arrival of Timeline, stories like this will arrive in the "Ticker" the industry small, fast-moving newsfeed that scrolls on the top right of the page above the Facebook Chat. While people may still see their friends' "likes" inside Ticker, it's not as prominent as the activity appearing in this news feed. Solution: Make ones page engaging. When you have a truly engaging, fun Youtube page, people will wish to "like, " it and connect to it and it won't matter as much whether their friends are doing it too.
4. Facebook will be putting more of an emphasis on engagement. In earlier times, Facebook has been more occupied with the numbers, i. orite. how many members the social networking has. Now that the network is close to 800 million members and still climbing it has decided it's time for you to concentrate more on fascinating those members. Timeline is meant to be more than simply status updates to tell your friends what you're doing. It takes it a step further and actually creates an online scrapbook of your entire life; things you prefer, do, place you've recently been, people you know, etc. Timeline will make Youtube more engaging and encourage visitors to spend even more quality time on it. For companies, users spending more time over the network means more opportunities for them to interact and spend time while using the brand.
With the release of the new Facebook Timeline, Facebook will be shifting focus from creating conversations to sharing info. The purpose of Facebook brand pages will be more about telling a story and less about selling a product. Companies will be able to capture the attention of fans with information regarding what makes them unique so as to build a deeper sentimental connection. Posting things such as employee bios, real-time mobile uploads, behind-the-scenes videos and breaking news will encourage users so that know the people behind this company, which will instill some sort of stronger sense of trust and loyalty to the brand.
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